Butterfly Biosphere, Grosvenor Park

In partnership with Grosvenor Britain, Bompas & Parr launched a unique butterfly biosphere in Grosvenor Square in Mayfair- the world’s first Lepidopterarium, combining butterfly ecology, nectar tasting and a vibrant set design for the butterflies to inhabit.

The experience highlighted the fact that London’s butterfly population has declined by 76% over the last four decades, Guests were greeted by a “wildlife guardian”, able to donate to butterfly conservation initiatives, watched them hatch and develop a new found appreciation of their essential role in nature.

Client: Grosvenor Britain
Location: Grosvenor Square, Mayfair London
Agency: Bompas & Parr
Role: Lead Designer

At night time in the Butterfly Biosphere the temperature would drop and the butterflies would retreat and hang elegantly from plants and surfaces as though asleep.